Marketing With Website Audio
Right now, website audio is being successfully used on many websites. As an affordable and easy to implement marketing tool it is rapidly becoming a feature you must have on your website. Using website audio can make your business stand out from the crowd, and it can dramatically increase the impact of your marketing message.
When customers can hear your actual voice, your passion for your product becomes much more apparent. Prospective customers will feel that their interaction with you has been more personable. Visitors will feel comfortable with your company and products. This safe feeling leads to increased sales.
Use audio to highlight marketing specials, seminars, or teleconferences. Use short excerpts about upcoming events or sales to build interest. Sound bites from past seminars will leave customers wanting more. Sprinkle quick audio tips throughout your website. Invite your customers and clients to express their satisfaction with their purchases from you in audios that you can post on your website.
Adding audio to your website could not be easier. All you need is a microphone and a digital audio editor. Once you have created your audio file, even a beginner can easily upload the file to the server and install audio buttons on the web page. Audacity is an excellent free program that allows you to record, edit, and save audio files.
When you add audio to your website, put your visitors in control. Your message should not begin playing when the web page loads. Invite folks to start the audio when, and if, they wish to hear your message. Keep your messages short and concise. Avoid scripts. Deliver information as if you are speaking with a friend.
Using web audio, a webmaster can tell his visitors more about the site, the products, and let them know exactly what to do when they are ready to place an order. In addition, web audio can significantly increase ezine opt-in rates by simply explaining to visitors the benefits of signing up for a free newsletter in a couple of sentences.
Research has shown that adding audio can increase website performance dramatically without spending any extra advertising dollars.